Purple Reign – The unmaking of a Yahoo(thebaffler.com)
thebaffler.com
Purple Reign – The unmaking of a Yahoo
http://www.thebaffler.com/salvos/purple-reign
2 comments
Is it just me or is this writing style basically unreadable? KISS.
Came here to point out just this. This article is a great example of convoluted syntax and flagrant wordiness.
I mean, come on:
>All this had come rushing back because once upon a time, I had lived through it too, in my late, unlamented career as an online news executive in that labyrinth of high-octane managerial passive-aggression known as Yahoo News.
This is about as ugly as English journalese gets. And it is also stupid because the implication is that this person should have been interning as a copywriter instead of wending his way through that high-octane managerial labyrinth of passive-aggressive knowledge that once upon a time was Yahoo News, natch.
My takeaway is that Yahoo News failed because it was run by amateurs.
I mean, come on:
>All this had come rushing back because once upon a time, I had lived through it too, in my late, unlamented career as an online news executive in that labyrinth of high-octane managerial passive-aggression known as Yahoo News.
This is about as ugly as English journalese gets. And it is also stupid because the implication is that this person should have been interning as a copywriter instead of wending his way through that high-octane managerial labyrinth of passive-aggressive knowledge that once upon a time was Yahoo News, natch.
My takeaway is that Yahoo News failed because it was run by amateurs.