i know what you mean about making cash in other ways faster than inheriting a 100k site - i did some affiliate marketing and was able to generate that kind of cash pretty quick.
the thing that still makes this site worth looking into is the fact that they were able to even generate 3k without really knowing how to monetize the site. it seems like they just went on with the site, skimping over alot of things.
i think they could have done alot more with adding more social features, more frequent content (since they rank so well on google), sending out newsletters with occasional related cpa offers, etc etc.
most ppl here are probably capable of building a site very quick and testing the market. id say im technically capable also, but this site already has the traffic going for it and could be scaled alot more.
i also noticed, when you hear about any acquisition of a site, its either the big startups (in the multiple millions), or tiny ones that you can find on flippa, etc.
i dont hear alot about people turning around sites in the 6 figure range as often.
nonetheless, 100k does some like a pretty big evaluation for it