Benedict Evans on Ads, Privacy and Apple(twitter.com)
twitter.com
Benedict Evans on Ads, Privacy and Apple
https://twitter.com/benedictevans/status/1402913577045012482
1 comments
I think this is a very narrow view on what’s possible with the tracking pixel. I can do basic cross device tracking with the help of this pixel as well as personalisation and marketing automation. E.g. More active newsletter readers get sent more newsletters or different marketing offers. Less active subscribers get nudged via personal sounding emails: „What did we do wrong? Do you still want to hear from us?“