Skip to 37:50. "the project is not planned/scheduled to be a real life product". Really, this is about money for the researchers.
Real life projects like this? I guess goverments have been working on those for some time now.
Please note: this is not some kind of high-level EU agenda. It is a project put together by a couple of research groups to grab money from EU research grants. My personal experience with those grants (with several 'partners') is that the results are reviewed by friends&family.
Implement and deploy such a system in time for EURO 2012? Riiight. But I guess it looked good on the grant application.