if you actually spoke to the artists, you'd realise they're pretty happy with the PRS. it does send them cheques after all, which can be a nice thing if you're a struggling artist.
if you fundamentally believe in the role of copyright, then the collection societies have an important role.
Classic marketing stuff. Definitely applies to the web but i do think the rules are changing with behaviour evolving so rapidly. Back when I was a brand consultant we often encountered situations with clients trying to launch new products (or innovations, as we referred to them in marketing breeze!), with the objective of changing the category.
The general learning was that changing a category or changing consumers' behaviour in a category can be done but it's important to maintain "hooks" in the existing category norms.
What's Guy? That's the first time i've seen Alltop and I quite like their UI. Supremely simple and easy to understand... and very unique. Difficult to be different whilst maintaining simplicity.
Thanks to everyone for some great responses. I think we can live with the number 3!
Vesting is something we've definitely thought about - I now just need to do a lot more reading/learning about vesting arrangements and unallocated stock. Anyone know any good resources on these?
We also definitely need a good startup lawyer! Any recommendations for people in London?
if you actually spoke to the artists, you'd realise they're pretty happy with the PRS. it does send them cheques after all, which can be a nice thing if you're a struggling artist.
if you fundamentally believe in the role of copyright, then the collection societies have an important role.