DailyCandy Bought by Comcast for $125 million(techcrunch.com)
techcrunch.com
DailyCandy Bought by Comcast for $125 million
http://www.techcrunch.com/2008/08/05/dailycandy-bought-by-comcast-for-125-million
9 comments
I'm shocked at the price, but good for them.
quick math: $25m in revenues, 2.5m subscribers, which makes it $50 annual revenue per subscriber.
So I am wondering is $50/year/user a high or low figure in web advertising? I am suspecting it's a high one because of the audience (hip, young and rich urban women)
So I am wondering is $50/year/user a high or low figure in web advertising? I am suspecting it's a high one because of the audience (hip, young and rich urban women)
Not sure I follow your math. Wouldn't that be $10 in annual revenue per subscriber ($10 * 2.5mil = $25mil)?
Very, very high
This really makes me wonder how valuations are calculated for newsletters. Anyone?
Same as websites - but you track number of people subscribed and the key metric is how many people open it. CPMs are a little higher for newsletters than for websites with the same number of readers I've found (as an advertiser, not a content producer).
so . . . we plan to move to DC next summer. Would my wife want to sign up for this now that it's been sold?