Smell that!? A large part of Google's search business is on fire right now!
There are three types of search: informational, transactional and navigational.
LLM's are competing hard and fast for informational search. Once upon a time we offered 2.5 keywords to the Google Gods only to be ultimately passed to stackoverflow.
That game is up. Google is losing it faster than you can say, "anti-competitive practices in the search engine industry."
The World Intellectual Property Organisation (WIPO) should come up with Berne convention 3.0 that provides:
- increased protection for human authorship
- longer copyright terms for hoomans
- shorter copyright terms for bots (5 years)
- moral rights preventing 'globbing' by generative AIs
- royalty system for original authors
- derived computer-generated works pay
I'd like to see a blockchain ledger-esque system where human authors can claim authorship and they receive nano-royalties every time works are derived from it.
The generative AI's can 'glob' it but they will need to pay their dues.
Importantly GAI's can't register their stuff in the hooman copyright chain.
Ask Jeeves missed out on a massive opportunity in search. Where, what, how, why, when are fantastic contextualisers for search queries.
They should have stuck to their core USP - a question answering service - Google might have had a bit more competition over the last decade.
Google’s going to start losing its grip here. Thankfully there’s all the anti trust, anti competitive legal actions .
But the real threat to Google is the AI powered content farms that are going to spam their index. The arms race is on between AI powered spam creation and spam detection.