Apple announces WWDC: June 6-10, preview of OS X & iOS(apple.com)
apple.com
Apple announces WWDC: June 6-10, preview of OS X & iOS
http://www.apple.com/pr/library/2011/03/28wwdc.html
25 comments
I'm learning the iOS SDK and I think I'd truly benefit from attending, but the $1600 price is WAY out of what I can reasonably afford. So does Apple ever offer reduced rates for people just starting out? Seems to me that'd be a wise investment on their part. After all, if they offer seats for 75% off, and just one person makes a blockbuster app, they'll more than make the difference up in app store and or iAds fees.
Discount will never happen as the seats are booked solid very quickly. It is price that high partly due to high demand. If it is priced at $500, all the seats will be taken within minutes. I hope Apple will follow last WWDC by releasing the session videos free into iTunes U after the event.
If you’re a registered developer, the session videos and materials will be on iTunes, after some delay.
In recent years the delay has gone from months, to a month, to weeks, to a week, to mere days. This year, I wouldn't be surprised if they weren't online the day after they were given.
And the price for the videos went from $500 for 2009 to $0 for 2010.
There are student scholarships that aren't super difficult to get, but I think that's it.
The question is, will iOS become more like OS X, or will OS X become still more like iOS? Or is it finally time to look forward to OS Xi?
The developer preview of Lion makes it pretty clear which way things are heading. I wouldn't expect much deviation from that on the Mac side. I'll be interested to see what they're planning for iOS 5 though.
It's all marketing spin. Let's not forget the iPhone launch in 2007:
"We start with a strong foundation. iPhone runs OS X. ... Desktop class applications and networking."
Flash forward to a world that has been fundamentally changed by the iPhone and iOS, and the new marketing line is:
"The power of Mac OS. The magic of iPad." and other such lines about bringing iOS to Mac OS.
It's all about perception, reality, and marketing.
"We start with a strong foundation. iPhone runs OS X. ... Desktop class applications and networking."
Flash forward to a world that has been fundamentally changed by the iPhone and iOS, and the new marketing line is:
"The power of Mac OS. The magic of iPad." and other such lines about bringing iOS to Mac OS.
It's all about perception, reality, and marketing.
I think it's funny that tickets are $1599. That will definitely attract more people than when it would be $1600.
Also, many companies / governments have different procedure for stuff over $X, but $(X - 1) might be easier. Doubt anyone has a break at $1599 vs $1600 though.
It is often easier to order a $4,999 item than a $5,000 item.
It is often easier to order a $4,999 item than a $5,000 item.
actually, it will. A good read: http://en.wikipedia.org/wiki/Psychological_pricing
I know the concept of price ending, but my point is that 1. WWDC sells out anyway, and 2. It's mainly companies paying their developers to go here.
Your second point might be technically accurate, but there's a very large contingent of indie developers, like myself, with 1-5 employees that shoulder all the cost ourselves.
I’m greatful the announcement has enough lead time to book a flight and a hotel.
Will be my first time at the conference. Don't know anybody, but really looking forward to meet some nice people and get some first-hand knowledge! :-D
I highly recommend you read Jeff LaMarche's WWDC survival guide. http://iphonedevelopment.blogspot.com/2011/03/wwdc-first-tim...
yeah, let's meet. this will be my 3rd time.
Incredibly, it's already sold out!
https://twitter.com/jury/status/52503970022817792
https://twitter.com/jury/status/52503970022817792
Argh, If only I could afford it. All of my money is tied up by sending it home to support my parents. :(
This will be my first WWDC. :)
I'll be there. My first developer conference since NeXTWorld Expo 1994.
Whilst an expensive trip if it is anywhere near as useful as it was in 2009, its well worth it.
If it sells out, you have to wonder whether the developer part of the conference should be ticketed separately from the keynote, as I would happily miss the keynote for access to the information.