How Many People Watch Netflix? Nielsen Tries to Solve a Mystery(nytimes.com)

1 pointsby petarb9 năm trước1 comments

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery

https://www.nytimes.com/2017/10/18/business/media/nielsen-netflix-viewers.html

1 comments

petarb9 năm trước

The company said it was able to determine how many viewers were streaming Netflix content through audio recognition software in the 44,000 Nielsen-rated homes across the United States.

I'm curious how they can gather data outside of the Nielsen-rated homes and what they are using to capture the audio.