IF you want to look at it this way, if they average users speed was 3mb/s , then over the course of 1 month they could download 7593.75GB, which isnt truely unlimited. And if they decide to leave AT&T, who would they go to? T-mobile throttles, Verizon does not offer unlimited, and Sprint has some deffinatley has some issues with users being able to connect at all.