People that complain Robinhood is too easy and "the people can't handle it" are akin to the Catholic church in the dark ages forbidding the translation of the bible from Latin.
I think the social usage is becoming much more fragmented. I tend to keep up with my family via WhatsApp and Instagram, business contacts via Linkedin and the rest is Twitter.
The HTML source attractiveness really matters if the site is about programming, CSS, etc.
On the other hand, layout attractiveness does not matter that much if you're about results... see Google.com