If offered at the time of purchase I'm inclined to use this for gifts. I personally want the ebook version, but if this enables me to get a print copy for only slightly more I'll pick it up and worry about who to gift it to later.
Maybe pointed out elsewhere, but it looks like Andy J's Yelp Friend Stephan S was compelled to write a 1 star review on the same day. So it looks like he followed through with that.