The behavior is nuts, not the ad. The ad is perfectly in tune with the unfortunate reality. Today people engage more with gadgets and are obsessed with capturing everything on camera.
While Apple and other manufacturers are the cause of the former, it's all the startups feeding on people's narcissistic tendencies thats caused the later, and in my opinion, the worst part.
We're not going to look back at this in the future and shake our heads at the absurdity of the ad, but the absurdity of the culture.
The strategy is to appease wall street and shareholders. Doesn't matter what their plan is or what they do, as long as they have a plan and do something.
While somewhat rare for publicly traded companies, Amazon has shown that companies can float while prioritizing long term strategies above everything else.
Given you're on HN, you probably know a few people in the industry, ask around and try to find a 1U colo deal on unused rackspace (aka the brocolo). Get a cheap 1U atom server from supermicro, throw some disks in it and you're done.
Thats the strategy, divide and conquer, make the private sector hate the public sector, make the nonunion workers hate the union workers, etc. As soon as they have enough haters to form a critical mass, the hated group gets shit on and they repeat the process with the next group.
The politicians might say nasty things and express outrage in public but nothing will change. EU is still in a recession hell and they're nothing Washington can't soothe over with a few checks.
Cash rules everything around me. CREAM get the money, dolla dolla bill yall.
My only gripe about developing on a 13" MBP is not being able to have 2 buffers side by side without wrapping the snot out of half the lines.