Hey folks, CEO/Founder of Contentedge here - you have it totally wrong. :)
It seems like you equate SEO with blogspam, which is just false!
We help businesses create more useful content and get it to the right people. Google is the gateway to the internet. I don’t view it as gaming the system; we’re trying to empower smaller businesses and writers to get found.
If any company poses a credible threat to Google's monopoly on search, it's surely Apple, IMO.
I think after the underwhelming launch of Apple Maps, a lot of people don't think Apple could make a truly great search product, but Apple Maps quietly has gotten pretty good and Apple has the resources and data to actually compete in search.
The tl;dr summary of this post is questioning whether or not it's even possible for TikTok to rank higher in Google than YouTube. People are searching for TikTok influencers on Google, including the branded term "tiktok" in the query and all the top search results are YouTube links. This is a real problem when people can search for your brand and Google can show their own properties ahead of you. That being said, TiKTok has still managed to make some impressive strides with SEO growth over the past 6 months that is worth calling out.
At the end of the day, Google is a private company. They get to set the rules and police search results how they see fit. I don't think Pinterest is doing anything unethical. I do think it is spammy, though.
Engagement on links clicked in Gmail is likely a ranking factor in Google search.
We've done studies with popular e-mail newsletters that showed URLs performing better in search on days when they've been sent out to hundreds of thousands of people.
Yep, this is called a "manual action" by Google, and they'll often tell you exactly what you're doing that they find offensive. Usually this involves buying spammy backlinks. You can resolve the issue and ask them to re-evaluate your site by submitting a Reconsideration request.
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