I work at http://givelively.org for the same reasons. I want my work to be about more than making someone profit, so I work at a place that doesn't make profit. For what it's worth, the fact that the mission of your organization would be aligned with ours would certainly be very attractive to me as a hiring manager. I would furthermore be encouraged by the idea that your pool of candidates may also be of a similar mindset. Of course I am an exception. Most hiring managers may not see things the way I do. But nonetheless, I want to share my words of encouragement and I hope you'll reach out to me if you end up moving forward.
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We are currently hiring experienced engineers and managers who are passionate about social good. We are fully funded. This is a rare opportunity. apply at: https://angel.co/give-lively/jobs
I managed to come upon a couple interesting pertinent articles. One about other, similar Kickstarter projects that turned out to be scammy[1]. And another article, written by the same journalist about scio[2].
looks like the one part you said you might agree with in your very last sentence is 100% of the group that they were talking about: people who enjoy programming.