modivinit·12 yıl önce·discussAgreed on creating and competing on value.The established competitor may be following this cycle while pricing: Service -> Cost -> Price -> Value -> CustomerBy trying value based pricing you flip that around: Customer -> Value -> Price -> Cost -> Service
The established competitor may be following this cycle while pricing: Service -> Cost -> Price -> Value -> Customer
By trying value based pricing you flip that around: Customer -> Value -> Price -> Cost -> Service