Agree on the need to make sales tools more usable by sales people. The two biggest issues we've identified with CRM usage are around (1) compliance (e.g., Inputting sales info per company policy) and (2) currency (e.g., keeping the sales information fresh and up to date). The design point for most CRMs is as a corporate reporting tool, in essence a static db of outdated or missing data. The reality is that most CRMs fail to add value to a typical sales rep’s daily effort, and the output (typically exported to Excel) fails to provide the level of insight or information to correctly "money ball" a sales team or manage a pipe. This requires a herculean effort of people and time with layers of sales management and sales ops to provide the rigor and discipline required to forecast a quarter. Net, net -- a hairball. Here's a good read if you are interested in a well thought out understanding of the issue: http://birch.co/post/19234996380/the-failure-of-sales-analyt.... As CEO of Foretuit (www.Foretuit.com), the selling process is ripe with inefficiencies and inherently ineffective. Hence a huge area for disruptive tech. While no one vendor (established or startup) has cracked this code, the opportunity to leverage the $18 billion each year that orgs spend on CRM presents a solid opportunity now and in the future.