Interesting blog post, "digital health" seems to be getting a lot of media attention at the moment. Only time will tell whether or not this attention is deserved. From my perspective the regulatory barriers seem too high at present, its difficult enough launching a product without having to get 10 different types of approval.
It seems like an interesting idea. I don't have experience selling websites like this, but I know that ebay have a websites for sale section. It might be worth trying to sell it there??
Are there any reasons why your conversion rates are low. Are there ways you could optimize your site to increase conversions.
Maybe you are heading in the wrong direction with advertising?It might be better to stay on the path you were going and focus on increasing conversions??Look at how booking.com and how they convert, might give you some ideas.
Thanks very much for taking the time to respond to this. It is a massive help. I am going to start making the changes recommended on this thread over the next few days.
I am not sure about facebook ads, it would be difficult to track conversions as clubs usually require a lot of round table discussions before they commit to anything. Thanks for your feedback!
Thanks for the comment. Good points made, I will put together a list of advantages for the pricing page and a clear outline of what you get for your money. There is a free trial, it is something I need to advertise more.
Thanks again!