Not necessarily, equity and loans both have conditions around them. Sometimes loans are more punitive than equity. Taking common stock has almost zero downside for instance, it's when you get in to preferred equity and the rights that come along with it that you can get in trouble.
"In most cases, we’ll agree on a long-term residual stake for Earnest if you ever sell the company or raise more financing. We want to be on your team for the long-term, but don’t want to provide any pressure to “exit.”"
This seems to imply that they get a % of an exit or future financing even once the cap has been reached. That is functionally warrants right?
I always feels it's disingenuous to say you don't take equity if you ask for warrants or other % of the upside - it's essentially a proxy for equity. When you factor in a 3-5X cap, PLUS warrants - this doesn't seem like a better deal than something like Lighter Capital which has a smaller cap and zero warrants.
We have been using this at Adzerk since an early beta and it's been just what we needed. We used to pay 2% to another cloud pricing company and we were able to cancel that since we started using CloudForecast.io, saving us thousands of dollars a month. If you find yourself not using all the fancy features of the bigger tools, save yourself some money and use this great tool instead.
There is some work going on to remove Javascript, but it is slow going. Most publishers won't trade off revenue for performance and security so there is no incentive for the buyers to change their ways.
Over the years we have done a number of things, probably the most impactful was auto-scaling on our core engines. Whenever we scale down it's just like scooping money out.
The world we are moving to is one where ad exchanges, google, and facebook get to decide what can survive on the web. This doesn't seem like a good thing.
https://www.amazon.com/Let-Go-Extraordinary-Entrepreneur-Phi...