> ... or contributing to OSS projects doesn't pay the mortgage either.
and there is the distinction: you are choosing to contribute. when a photo of mine is used without my consent, approval or of my choosing to have it be used, it has been stolen.
> Sharing photographs (with proper attribution) is free marketing.
it can be, but that's a pretty large blanket statement. first, it's not free. it costs me something when a photo is used without an exchange of payment for a license to use that photo.
but even playing devil's advocate: marketing doesn't pay our mortgage. publicity doesn't put food on the table for my family.
i may be completely biased because i have long hair & a (sweet) beard, but …
i'm finding it odd that there are people who feel like commenting on the appearance of the gentleman (actor/friend/founder/dude) in the video in a negative way. who cares how a guy in a video is dressed to demonstrate a product? and then even if you don't associate with the type of grooming or style of dress, that's totally cool, but to start throwing around gross oversimplifications like 'hipster'?
but did it swear at you in an endearing way, like wanting to fuck your forehead? or did it swear at you saying you were a dick bag? because there is swearing in a site that has the word "fucking" in the domain ;)
ps: i typed in "sweet action" and it went all green for me. i submit to the jury exhibit B that clearly shows that ANDREW RITCHIE can not fucking type!
but how about you go drink a sixpoint and then take one of the suggestions it's thrown at ya?! enjoy a good fucking beer tonight :)
the site is called "should i drink this fucking beer ?" not "should i drink this fucking beer by this brewery?" ;)
typing "Dale's Pale Ale" brings forth the lovely foamy compliments i so desire in a green, hoppy, insulting website. go give it a shot and you'll feel warm and fuzzy (from the website, not just the beer)
so tonight, i raise my bottle of pliny to you and tomorrow i shall raise my can of heady topper to you. for you will have checked out a site about beer. and typed your shit correctly.
you're broken.
the actual beer is called "Mephistopheles' Stout" if you typed that in, it will offer congratulations and offer to fuck your face. and even if you were to just type in "Mephistopheles" it would want to hang the fuck out with you.
if on the other hand you typed in "Mephistopheles Stout" you would of course not have entered the name of the beer, and you would be rightly told that you are an inspiration for birth control (or other such wonderful life lessons)
or at the end of it, you can be like the others who get it and realize, it's vulgar insults and vulgar encouragements that helps suggest craft beers to drink after you're done drinking the one you're currently on. either way, thanks for looking and taking the time to type in your beer to see if a shitty website approves of your (mostly) shitty life choices :)
well... did you? if not, go ahead, then report back.
but really, it's not an exhaustive list as there are HUNDREDS OF THOUSANDS of beers and new ones getting all of the time, so I'll make sure to add it. and like it says on the site, shoot an email if you've got suggestion ;)
it is making absolutely zero money (yet), but the engagement on the site is INSANE. also, the site itself, and the people who come to it (and email/tweet/blog/instagram/vine/smoke signals/carrier pigeon/etc about it) are passionate and willing to support craft beer.
besides the benefit of interacting with super cool, kick-ass people who love craft beer, i've also been in touch with some breweries who are wanting to partner on a multitude of things, and i've been invited to come brew a batch at a few of them, with the head brewers!
so to summarize:
• making no money on this side project.
• not losing any money on this side project.
• over 75 million hits since launch, over 1 million people and over 50 million suggestions every month.
• fuckloads of fun interacting with the craft beer lovers and the craft beer world.
• the amount of engagement the site has will help support the next phase which will make money :)
if you're a fan of IPA's, you should try and have some Pliny, Heady Topper and Ghandi Bot.