I hate the new logo with a passion. Why keep the place icon in the bottom on of the F and have the swirl behind it if the whole point of this was to take check-in's out of the app? It's saying you're doing one thing and then doing the opposite of that thing.
This is really really smart. I'd guess it's a play for a talented team, and a bet that they can become a leader in an industry that will be revolutionary sooner rather than later.
MG Siegler has been writing recently about the "great unbundling" of Facebook and how mobile apps are increasingly good at one thing only: Instagram at sharing Photos, Paper for reading the news, and now WhatsApp + Messenger for communication. It's becoming increasingly true as we see Facebook trying to buy the new dominant players in any space that could be a threat in the areas it holds dear: sharing photos, statuses, or anything else it deems important.
I would have to think that the stock drop is due to the price they're paying for a startup that had $8 million in funding.
My question is, what next? What other industries and/or markets can and will Wall Street do this to now? This is greed at its finest. Especially the property taxes comment in Ohio.