Like others said, use odesk or elance to grab initial clients, then move them over to something like voomly for subscription-based payments to support them via email, etc.
From what I understand the "46" is a shout-out to their supplier, because it is the product number of the wood staves used in the finishing process....
I'm the original author of this. And just to clarify a few points:
1. This really happened.
2. It was done on purpose by the owner.
3. They did normally close one day per year for repaving/repairs...and Wendy's did announce their grand opening well in advance.