You're using a brand advertiser as an example when you should be using direct response advertiser as your example. Brand advertisers pay the least since their advertising is predicated on reaching a lot of people cheaply multiple times while direct advertisers pay the most since their advertising is predicated on getting people to convert immediately and judge their return accordingly.
The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.
As a senior PM and multiple time founder, I don't think this is the right way to look at the situation. PMs should be incentivized towards driving user value not features. It's tough once an organization gets large enough for everyone on the team to be aligned to the same vision and what user value means; this is where a PM can be a positive multiplier effect. The situation you are describing seems to me more like a junior PM issue or a broader misunderstanding by that organization of how to use and incentivize PMs effectively.
You'd probably be able to create a marketplace around these types of services which wraps monitoring/uptime/alerting/management/autoscaling/software updates etc into one interface.
The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.