In January my startup ran a trial Facebook ad campaign using a free $100 advertising credit from Facebook. Extremely pleased with the results, we started paying to advertise and immediately noticed a substantial drop off in the conversion rate (down over 70%) even though we were using the same targeting, ads, and made zero changes to our website.
As a Facebook advertiser, user, and stockholder, I'm not impressed.
As a Facebook advertiser, user, and stockholder, I'm not impressed.