I tested out the app and sent out a barage of family photos 3,000+ miles across the country and the most rewarding immediate gratification / User Interface I enjoyed was a ready made mobile album of the photos and messages I chose to share with family...it was a digital album & archive of the faces and memories I most wanted to cherish and share with loved ones...I think the true benefit of the App is in the eye of the user - Unlike my clunky gmail or gluttony of FB Timelines which are so easily lost on that account - HiMom is more focused on single instances, timelines, post cards of news. Quick, Simple and readily archived.