Yeah I am a bit confused why RPA is so hot right now in corporate land. There are many many people who do repetitive stuff on their desktops these days though..
I have used other (commercial) RPA vendors before, I do not understand why it took so long for a Python RPA platform to be developped. The commercial 'graphical flows' are such bullshit. They claim to be business friendly so that your average manager can use it to automate tasks, but in reality it sucks and just creates vendor lock-in. Looks like Automagica still has some work to do on the cross-platform area but at least it is nice to see Python code based RPA.