Rudimentry machine learning algorithms are indeed AI, by common usage.
Try typing into Google Images something like "ai machine learning deep learning venn diagram" and you'll see that by common usage, machine learning is a strict subset of AI.
I am not really sure we were good at anything. The company had no direction coming from upper management, so we weren't really able to become experts at anything. The salespeople used the psychographic nonsense to sell to clients, which everyone internal knew was nonsense, so we were sometimes forced to use nonsense to solve problems. We were also forced to tackle impossible challenges because of salespeople's promises. There was very high turnover.
The technical teams were nice and had a lot of smart people. Most were fresh out of uni; first job.
> except the marketing part
I don't think we were particularly good at marketing, unless you mean marketing ourselves as evil geniuses. In which case we were too good for our own good.
Yes, they were going to work together. Nix was a salesperson and wanted to sound like business was going well, and I suppose leave.eu wanted to sound like they were getting things done. I refer you again to the ICO report.
>Cambridge Analytica is not defunct, but rather changed its name to Emerdata. It's too bad Reuters didn't get that part correct.
That's not true, I used to work there. Everyone was laid off in July or so.
I haven't heard of anyone joining Emerdata, and I do see those guys now and again. I know where all the technical people work. Emerdata was created before the media shitstorm to absorb all the pointless corporate entities that had been created within the SCL group over the years and were now mostly idle.
A few of the people from Cambridge Analytica (or rather SCL elections) started a new political consultancy under the name Auspex International. So focus your conspiracies there if you must, noting:
- They're pretty open about it being an operating business and having employees from CA
- Very few of the higher-ups from SCL are involved, just one guy from the board I think. (He's a 20-something guy and wasn't even on the board til 2018. Bad timing!)
- They haven't taken on any technical staff from CA; although they did try to early on, no one had any trouble finding a job that would be less of a headache.
Please notice that you have engaged in lazy misinformation-spreading and you're participating a conspiracy theory. It's attractive to think that you're hot on the tail of a shadowy illuminati-esque group, but that's not the case. It was just an ad tech company with a few political clients and some snake oil regarding psychographics.