Caged

    Kelly’s overarching philosophy owes to business texts, most directly, 
    the writings of Jim Collins (“Good to Great” and “Built to Last,” among others), 
    who argues that successful organizations coalesce around a concise, easily 
    communicated core mission. Kelly said: “If someone says to me, 
    ‘What do you stand for?’ I should be able to invite them to practice and in 
    five minutes, they’d say: ‘I see it. I get it.’ 
    They stand for playing hard and playing fast.”