MPAA’s latest anti-piracy move accidentally screws Hollywood studios(pando.com)
pando.com
MPAA’s latest anti-piracy move accidentally screws Hollywood studios
http://pando.com/2014/02/25/revenge-of-the-nerds-how-tech-geeks-found-a-secret-weapon-in-their-fight-against-big-hollywood/
42 comments
More than "a little" rambling. All it seems to say really is that MPAA efforts to combat "piracy" might also be construed as justification for more action on free-trade violations.
What a horrible article. I've stopped half-way through because it would just refuse to report the 4 lines that make up this news, instead making it look like a clip-show in a cartoon, going off on a side road after every 2 words of content.
If the administration wants to do something about this, three little words will do it: investigate hollywood accounting.
And then go after the amount lost in tax revenue.
And then go after the amount lost in tax revenue.
Little to non is lost in tax revenue due to hollywood accounting; The money and taxes are accounted for in other entities.
It's just the reporting of anything other than gross (and contracts based on that reporting) is misleading.
It's just the reporting of anything other than gross (and contracts based on that reporting) is misleading.
The money and taxes are accounted for in other entities
Are those other entities all based in (and taxed in) the USA?
Are those other entities all based in (and taxed in) the USA?
I have no knowledge; I suppose some are, some are not - yet, that's not illegal and not what Hollywood accounting is all about.
Apple, Microsoft, Google, Ikea and anyone else who can are all doing the same (google "Double Irish Sandwhich" for an example). I think it should be illegal, but apparently it isn't, and if Apple can do it, Hollywood can too.
Hollywood accounting is all about making sure that there is no direct profit booked, so that profit sharing (which they manage to sell even to people who should know better like Stan Lee) essentially become free labor/assets.
Apple, Microsoft, Google, Ikea and anyone else who can are all doing the same (google "Double Irish Sandwhich" for an example). I think it should be illegal, but apparently it isn't, and if Apple can do it, Hollywood can too.
Hollywood accounting is all about making sure that there is no direct profit booked, so that profit sharing (which they manage to sell even to people who should know better like Stan Lee) essentially become free labor/assets.
If the states compete with subsidies, I cannot see how small countries with small populations and economies (such as new zealand) cannot also offer tax breaks. They would be laughed out of court. Not to mention all the farming and energy subsidies paid by the federal government at the detriment of other countries.
This is just a flimsy case for protectionism.
This is just a flimsy case for protectionism.
It's actually a case for free trade. CVDs are meant to balance out the advantages of foreign subsidies (protectionism) and provide a level playing field for domestic (US) industries. As far as I'm aware there aren't any such laws about free trade between states, so when Louisiana passes subsidies and takes work from California, I don't think there's anything you can do about it. But once it goes international, various treaties come into effect. Of course they were designed around things like cotton and steel but there's no reason they can't be applied to high tech industries.
so when Louisiana passes subsidies and takes work from California, I don't think there's anything you can do about it.
Sorry for straying off topic, but doesn't this send up any flags?
I mean, on one hand, we can see that states can compete against each other (so long as they don't interfere with trade). And on the other hand, the economy of the USA is the most prosperous in the world, ever.
Could it be that protectionism isn't really helping anything in the big picture, and in fact introduces inefficiencies into the system?
Sorry for straying off topic, but doesn't this send up any flags?
I mean, on one hand, we can see that states can compete against each other (so long as they don't interfere with trade). And on the other hand, the economy of the USA is the most prosperous in the world, ever.
Could it be that protectionism isn't really helping anything in the big picture, and in fact introduces inefficiencies into the system?
Protectionism and free trade are loaded terms. The real issue is the balance of power between the public and private sectors. For several decades the power has shifted more and more toward the private sector. Is it a coincidence that inequality has grown in lockstep? Probably not.
Perhaps we have different ideas in mind with the terms "public" and "private". The power of both the government (i.e., "public") and corporations (i.e., the business part of the "private" sector) are interdependent, and they wax and wane together.
When we citizens complain about a problem, asking the government to stop it, the legislature makes laws intended (if we're feeling charitable) to rein in the actions of industry. This is done by creating regulatory agencies. But who to staff those agencies with? We need regulators who actually understand what the industry does. Thus, the regulators wind up being staffed by people from the industry, or at least people having a mental paradigm matching that of the status quo. This is called "regulatory capture", and the effect is that over time, the forces intended to bind industry winds up reinforcing the industry.
So what we see is that giving the government more power, intentioned to protect us, winds up subverted and perverted to protecting the industries that were in the crosshairs. This necessarily happens, despite best intentions; see "public choice economics". The more you empower government with the intention of controlling corporations, the more power eventually winds up being wielded by those captured regulatory agencies, helping the corporations.
And the result is that our system today is frequently referred to as "corporatist", meaning that the power of government serves to keep industry afloat.
Corporations wield much more power today, yes. But that's only because we've been suckered into giving more power to the government (ostensibly to control industry). So the power increases in lockstep, and if you want to decrease the power of industry, you need to strip the government power that they've captured. Weaken the corporations by weakening the government, in other words.
When we citizens complain about a problem, asking the government to stop it, the legislature makes laws intended (if we're feeling charitable) to rein in the actions of industry. This is done by creating regulatory agencies. But who to staff those agencies with? We need regulators who actually understand what the industry does. Thus, the regulators wind up being staffed by people from the industry, or at least people having a mental paradigm matching that of the status quo. This is called "regulatory capture", and the effect is that over time, the forces intended to bind industry winds up reinforcing the industry.
So what we see is that giving the government more power, intentioned to protect us, winds up subverted and perverted to protecting the industries that were in the crosshairs. This necessarily happens, despite best intentions; see "public choice economics". The more you empower government with the intention of controlling corporations, the more power eventually winds up being wielded by those captured regulatory agencies, helping the corporations.
And the result is that our system today is frequently referred to as "corporatist", meaning that the power of government serves to keep industry afloat.
Corporations wield much more power today, yes. But that's only because we've been suckered into giving more power to the government (ostensibly to control industry). So the power increases in lockstep, and if you want to decrease the power of industry, you need to strip the government power that they've captured. Weaken the corporations by weakening the government, in other words.
When we citizens complain about a problem, asking the government to stop it, the legislature makes laws intended (if we're feeling charitable) to rein in the actions of industry.
This is at the very heart of what I'm trying to explain. The basic idea that the government is a separate entity to which ordinary citizens make appeals is a symptom of the waning power of the public. In FDR's day the public organized itself and forced him to levy large taxes against wealthy corporations and individuals. Since then, corporations have waged a successful PR battle to destroy the public's confidence in their own organizations and rob them of political power.
This is at the very heart of what I'm trying to explain. The basic idea that the government is a separate entity to which ordinary citizens make appeals is a symptom of the waning power of the public. In FDR's day the public organized itself and forced him to levy large taxes against wealthy corporations and individuals. Since then, corporations have waged a successful PR battle to destroy the public's confidence in their own organizations and rob them of political power.
Protectionism doesn't help overall wealth in the big picture, but it does help relative wealth in the local picture. Free-trade works super efficiently (note, Efficiency != Good for all), as long as the world economy operates as one cooperating system. It effectively acts like wealth diffusion while providing low cost goods and services in kind. In a perfectly competing system, with no tariffs, no non-tariff barriers to trade, no subsidies, no wage controls / limitations / support, no trade bans, and no exchange rate / currency manipulation.
Unfortunately, a) all those things not only exist, but are extremely common, b) the local effect of free trade often looks like a reduction in wealth / wages / living standards, if wealth is diffusing faster than the cost reductions and buying power are keeping up, c) humans as nationalistic / tribal groups often view the world in terms of Us and Them and want to WIN, (human psychology is defined in terms of deltas, my wealth means nothing if you're also wealthy) and d) it has the unfortunate side-effect of heavily rewarding entrenched players and accelerating wealth consolidation due to reduced negotiation ability for workers.
Unfortunately, a) all those things not only exist, but are extremely common, b) the local effect of free trade often looks like a reduction in wealth / wages / living standards, if wealth is diffusing faster than the cost reductions and buying power are keeping up, c) humans as nationalistic / tribal groups often view the world in terms of Us and Them and want to WIN, (human psychology is defined in terms of deltas, my wealth means nothing if you're also wealthy) and d) it has the unfortunate side-effect of heavily rewarding entrenched players and accelerating wealth consolidation due to reduced negotiation ability for workers.
note, Efficiency != Good for all
That depends on how you interpret it. Free trade, even unilaterally, delivers better efficiency for the entire society as a whole.
However, it's true that in the short run there are individuals who will be affected negatively.
Economic conclusions do not lead directly to policy decisions. We also need to consult our values as a society. I think it's likely that we'll decide that it's not fair to simply sacrifice those few for the rest of us to benefit. But I also don't think it's right to throw the baby out with the bathwater by calling off the whole project.
Surely there's some middle ground, where we can take the overall benefits, and use some of that to mitigate the localized negatives (perhaps through job training or career rehabilitation programs, for example).
That depends on how you interpret it. Free trade, even unilaterally, delivers better efficiency for the entire society as a whole.
However, it's true that in the short run there are individuals who will be affected negatively.
Economic conclusions do not lead directly to policy decisions. We also need to consult our values as a society. I think it's likely that we'll decide that it's not fair to simply sacrifice those few for the rest of us to benefit. But I also don't think it's right to throw the baby out with the bathwater by calling off the whole project.
Surely there's some middle ground, where we can take the overall benefits, and use some of that to mitigate the localized negatives (perhaps through job training or career rehabilitation programs, for example).
Purely IMO, I think the consideration isn't when only a few are affected negatively within a society. Those people are already ignored due to the tyranny of the majority, and the consolidation aspects which occur as a natural outgrowth of free trade.
The issue is when large social groups, or even entire nation states are affected (in their perception) negatively by free trade. With America, this is a drastic problem, as after the period of the 50's to 80's, perceptually, there is little room to go, except down. Compared to other nations, our relative delta was larger than anywhere else, and compared favourably to the deltas of the British Empire, Rome, ect...
This is exacerbated by the fact that America is a nation populated by people with a strong streak of individualism, to the point where even national identity can be difficult. When folks are in Texas (example only for oil) and actively resist trade benefits for folks in say, North Dakota, then talking about the benefits of free trade for society as a whole is a non-starter. Head, meet wall.
I agree that policy should not be purely economic, and I wish policy in general verged far more towards the social side of the spectrum. Unfortunately, our values in America are quite often, "screw that guy, I want mine."
The issue is when large social groups, or even entire nation states are affected (in their perception) negatively by free trade. With America, this is a drastic problem, as after the period of the 50's to 80's, perceptually, there is little room to go, except down. Compared to other nations, our relative delta was larger than anywhere else, and compared favourably to the deltas of the British Empire, Rome, ect...
This is exacerbated by the fact that America is a nation populated by people with a strong streak of individualism, to the point where even national identity can be difficult. When folks are in Texas (example only for oil) and actively resist trade benefits for folks in say, North Dakota, then talking about the benefits of free trade for society as a whole is a non-starter. Head, meet wall.
I agree that policy should not be purely economic, and I wish policy in general verged far more towards the social side of the spectrum. Unfortunately, our values in America are quite often, "screw that guy, I want mine."
I'm not American but,
I think that US States have a more limited ability to actually implement trade barriers because they don't have complete legislative freedom. Anything covered by an international treaty is off limits. Tarrifs are off limits and they generally don't have the funds to do massive subsidies.
Subsidies generally are pretty hard to implement because they're 'out of pocket' trade barriers which means the funds need to be raised via tax as opposed to tarrifs which are "in to pocket." Tax breaks are "leaky pocket," but a lot easier then actually paying out.
That's why treaties tend to be more lenient on subsidies.
Poor countries can barely do them. Poor countries/states can't afford them. Rich countires can only really afford them for small artisanal industries with the potential to grow into big, important tech industries. Like Film production and corn farming.
I think that US States have a more limited ability to actually implement trade barriers because they don't have complete legislative freedom. Anything covered by an international treaty is off limits. Tarrifs are off limits and they generally don't have the funds to do massive subsidies.
Subsidies generally are pretty hard to implement because they're 'out of pocket' trade barriers which means the funds need to be raised via tax as opposed to tarrifs which are "in to pocket." Tax breaks are "leaky pocket," but a lot easier then actually paying out.
That's why treaties tend to be more lenient on subsidies.
Poor countries can barely do them. Poor countries/states can't afford them. Rich countires can only really afford them for small artisanal industries with the potential to grow into big, important tech industries. Like Film production and corn farming.
Classification of digital goods as imports? Apparently, now we should we start getting ready for the email tax.
What digital goods are in this case is imported services, something that is increasing rapidly and not covered in trade policies as clearly as physical goods.
If you employ an overseas statistician or buy software from an overseas supplier, you are basically importing statistics or software. The fact that these are a digital good/service makes little difference from an economic perspective.
If you employ an overseas statistician or buy software from an overseas supplier, you are basically importing statistics or software. The fact that these are a digital good/service makes little difference from an economic perspective.
How do you place value on an import? Let's say you import an Airbus, and you have to declare its value. Do you just add up the kgs of aluminium and plexiglass and carbon fibre and steel? Or do you itemise it and say you paid this much for the engines and this much for the fuselage? How do you account for the labour? Or the R&D? Nevermind the computer system(s) that flies the thing.
In the world of physical things we know the value of something based on how much someone is willing to pay for it. That should include all the materials and labour and R&D etc. So we can know how much someone paid for the Airbus and that's it's market value.
In the past, if you filmed something overseas or maybe just did the VFX work, you would send back reels of film. I imagine that most of the time when getting them through customs just the physical value was declared - ie $10k for some Kodak film. Nevermind the fact that you may have paid someone overseas $100 million for the completed movie. From a customs point of view it's impossible to tell the difference between someone's student film and a Hollywood blockbuster, the medium is the same.
Now deliver the film digitally and all trace of it goes away. So Hollywood can send a check for $100 million to the UK and get back a digital copy of a film which doesn't show up as being imported at all.
The complicating issue here is that someplace like the UK might offer a 25% subsidy to make the movie there, so you spend $100 million, get a digital copy of the film and a check for $25 million from the UK (or just pay $75 million depending on how it's arranged). Which causes jobs to be lost in the US, but it's harder to see than when someone changes the price of steel because the actual product is invisible to the normal import process. Why is a movie different than an Airbus? (This could be used as an argument against tariffs and import duties in the first place (even on Airbuses), ie free trade, which is why they're pursuing CVDs which came into effect through various free trade agreements.)
In the world of physical things we know the value of something based on how much someone is willing to pay for it. That should include all the materials and labour and R&D etc. So we can know how much someone paid for the Airbus and that's it's market value.
In the past, if you filmed something overseas or maybe just did the VFX work, you would send back reels of film. I imagine that most of the time when getting them through customs just the physical value was declared - ie $10k for some Kodak film. Nevermind the fact that you may have paid someone overseas $100 million for the completed movie. From a customs point of view it's impossible to tell the difference between someone's student film and a Hollywood blockbuster, the medium is the same.
Now deliver the film digitally and all trace of it goes away. So Hollywood can send a check for $100 million to the UK and get back a digital copy of a film which doesn't show up as being imported at all.
The complicating issue here is that someplace like the UK might offer a 25% subsidy to make the movie there, so you spend $100 million, get a digital copy of the film and a check for $25 million from the UK (or just pay $75 million depending on how it's arranged). Which causes jobs to be lost in the US, but it's harder to see than when someone changes the price of steel because the actual product is invisible to the normal import process. Why is a movie different than an Airbus? (This could be used as an argument against tariffs and import duties in the first place (even on Airbuses), ie free trade, which is why they're pursuing CVDs which came into effect through various free trade agreements.)
Reminds me of this: http://bash.org/?142934
So how does this affect other people? Let's say I do work for a European company, but I live and work in the US as a freelancer. Are the services I provide and the files I transmit now considered exports? Do I have to deal with yet more complexity come tax time? Sounds like it could be a huge pain in the ass.
Say, if someone posts some text on a website like Pastebin, and another person copies and pastes it in another country, would it be considered as an import?
(Additional irony if text is a Python computer language program)
(Additional irony if text is a Python computer language program)
Can someone post a short summary explaining:
(1) What the MPAA's move was
(2) How it screwed the studios
(1) What the MPAA's move was
(2) How it screwed the studios
1) They argued that moving digital good around should be subject to import tax/duties just like physical goods (steel/ lumber). The case they were making was for finished digital products.
2) The same argument can be used for the unfinished digital goods of the movies - the special effects. Currently large studios outsource the post production work to cheap labor markets.
Using the same justification as the MPAA uses for finished movies, labor activists in the domestic FX industry can have the government slap an import tariff on the special effects digital content as it comes into the country, wiping out the cost savings from outsourcing it in the first place.
2) The same argument can be used for the unfinished digital goods of the movies - the special effects. Currently large studios outsource the post production work to cheap labor markets.
Using the same justification as the MPAA uses for finished movies, labor activists in the domestic FX industry can have the government slap an import tariff on the special effects digital content as it comes into the country, wiping out the cost savings from outsourcing it in the first place.
If it's true, I don't understand why it took one guy hiring a lawyer on his own who did the detective work necessary to help out the rest of the industry.
You know, instead of like the concerted efforts of the industry itself. Does the VFX arm of the industry just not care to get involved in lobbying/lawyers?
*understanding I read the part of the article that mentioned it's "difficult" because they have no union. If you don't have jobs, you don't have union busting employers - it's literally the best time to make a union.
You know, instead of like the concerted efforts of the industry itself. Does the VFX arm of the industry just not care to get involved in lobbying/lawyers?
*understanding I read the part of the article that mentioned it's "difficult" because they have no union. If you don't have jobs, you don't have union busting employers - it's literally the best time to make a union.
The industry only has 6 customers (the studios) who often negotiate as a single entity (the MPAA) and who are big fans of subsidies, so for a a VFX studio to pursue something by themselves would essentially blacklist them and put them out of business. The brilliance of this plan is that it's being organised by the workers whose lives are being affected.
But this plan wasn't organized by workers, it was done by one blogger. He may be donating this strategy to any collection of workers willing to make use of it but he paid the lawyers and they only shared it with him.
He crowdfunded the money to pay the lawyers to look into it, quite a few people in the industry donated, it wasn't all his money. He published the lawyers' findings on his blog. As is often the case, there is one person who is leading the charge and acting as spokesperson, but there are a lot of people involved in this. See how many show up for the march outside the Oscars.
ah, now that sounds like a much better situation. glad to hear it.
This is also just a push to a fat deal on some other minor case. i'd guess.
The document they cite is not even ruled over yet. And it will probably be full of references to "end-user consumption" or such, making it null on this VFX issue.
The document they cite is not even ruled over yet. And it will probably be full of references to "end-user consumption" or such, making it null on this VFX issue.
This is interesting. Essentially, if offshore development work is done somewhere that a significant subsidy is involved, it may be illegal according to WTO and US trade rules, if the digital product itself is defined under the same regulations as "manufactured goods." It seems that the MPAA has actually weighed in on a separate anti-piracy measure regarding 3d printers, where they argue that digital works should be regarded as manufactured goods with the same protections.
Anyone got a source for this comment referenced in the article?
"In 2006, Princeton economist Alan Blinder famously warned that the critical economic divide in the future will 'be between those types of work that are easily deliverable through a wire or via wireless connections with little or no diminution in quality, and those that are not.'”
"In 2006, Princeton economist Alan Blinder famously warned that the critical economic divide in the future will 'be between those types of work that are easily deliverable through a wire or via wireless connections with little or no diminution in quality, and those that are not.'”
I don't but I also don't see why that's "famously" if it's from 2006.
I did a grad school paper on automation/relocation/innovation regarding union busting and this stuff has been predicted since the microchip.
I did a grad school paper on automation/relocation/innovation regarding union busting and this stuff has been predicted since the microchip.
reminds me of http://en.wikipedia.org/wiki/Junger_v._Daley. Need to write digital content on paper and claim 1st amendment
Haha, serves the bastards all right. I'm with the VFX artists on that one, even if I live in a German city with a fairly prominent movie studio.
I thought visual artists were in super high demand and could get a job anywhere. I only skimmed the article but is this not the case any longer?
Very much not the case. Especially those of us with specific skill sets related to films.
So protectionism is now the next cool thing?
> So protectionism is now the next cool thing?
It looks like countries have been doing subsidies for a long time, so protectionism is an old thing. Slapping a tariff on those imports is one way to neutralize that kind of protectionism.
It looks like countries have been doing subsidies for a long time, so protectionism is an old thing. Slapping a tariff on those imports is one way to neutralize that kind of protectionism.
(1) There are all sorts of subsidies internationally for movie related industries/services. (2) US studios are "exporting jobs" by taking advantage of these subsidies to to various editing tasks overseas. (3) This is unfair because of various WTO rules and principles of free trade. (4) US states are responding by doing the same (5) Anti piracy is a higher priority for the US industry.
I don't really see the last point as related to the first 4. The other points are part of a bigger picture in the ongoing globalization process. Countries are "competing" with each other in all sorts of ways. They compete for jobs, FDI & tax revenue in ways they didn't previously, at least not as much. This gets translated into tax breaks, subsidize and lots of other things.
IMO the most interesting part of all this is that a movie cannot be said to be a US, French or South African production anymore. Shooting takes place all over the place. Editing and post production now happen place all over the place too. "Quality" in the form of the best actors or best special effects people is important. Money always flowed more freely than goods, services or labour so that comes from everywhere too as it always has.
IMO the industry is in a unique position. Much of the work is easy to parcel. The 'firm' comes into existence to make a film and then goes away so personal relationships, buildings, equipment and other things that keep firms monolithic (reduced transaction costs is usually considered the biggest advantage large firms have over individual actors transacting in spot markets, Ronald Coase's theoroms) are not much of a factor.