Double Opt-In is Crazy(jasonleister.com)
jasonleister.com
Double Opt-In is Crazy
http://www.jasonleister.com/stop-following-the-herd-double-opt-in-is-crazy/
3 comments
I used to have a newsletter project where I signed people up through a single optin - it was kind of a daily deals newsletter. I grew to 1000 subscribers in no time. Yet, whenever I sent a mailer, there used to be a 2-3% bounce and a 3% open rate - remember, this is from a newsletter that people voluntarily signed up for. I didn't get them from a spam list.
Recently, I started a newsletter for entrepreneurs - this time, I was careful to have double optin. The growth is definitely slower. But with nearly 50% open rate for each of my newsletter, I think I am talking to the right people.
It costs money to send a newsletter out. I use MailChimp and it's not free. What's the point in paying for people who are half hearted subscribers who have bouncing emails? I would rather pay double for people who are genuinely interested in reading from me.
Recently, I started a newsletter for entrepreneurs - this time, I was careful to have double optin. The growth is definitely slower. But with nearly 50% open rate for each of my newsletter, I think I am talking to the right people.
It costs money to send a newsletter out. I use MailChimp and it's not free. What's the point in paying for people who are half hearted subscribers who have bouncing emails? I would rather pay double for people who are genuinely interested in reading from me.
I know it's a sample size of one, but every time I click a Mailchimp button, I immediately receive the confirmation email, and immediately confirm.
I don't see the big deal.
I don't see the big deal.
I was talking to a friend with a sample size not much larger, but he was monitoring traffic for a signup page through Google Analytics and watching his list on Mailchimp. Over a dozen clicks on the email signup button, but only one person in Mailchimp (who he personally knew).
As a follow up, there's this: http://www.jasonleister.com/more-double-opt-in-nonsense/
As a follow up, there's this: http://www.jasonleister.com/more-double-opt-in-nonsense/
Double opt-in means by doing nothing they will only receive your original confirmation email.
It's not a matter of being crazy. It's a matter of being considerate.