I agree with the point philosophically but a lot of recent data suggests that it's getting harder and harder to get consumers to pay for apps and the alternatives are limited today with ads being a well understood model to support developers.
What has been working well has been in-app purchases so I wonder if we will witness a faster move away from banner ads to having limited versions of apps that have unlockable feature sets.
What has been working well has been in-app purchases so I wonder if we will witness a faster move away from banner ads to having limited versions of apps that have unlockable feature sets.