I think it looks great but it's a flawed concept in execution and longer-term thesis.
1) what happens when i get it wet?
2) what happens when it gets lost or i get drunk and leave it at a bar and they don't have it (have to call 10 credit card companies up)
3) what happens if i lose it abroad or traveling (now i'm fkd)
4) what happens when the entire concept of credit card is going to go away (5-10 years)?
all of this leads to i must still carry multiple cards or there will be a new technology that will displace the credit card all together. diversification has negative but also have advantages.
in terms of execution, i'm also not sure if timing was correct. it says that i can't receive it until next summer. if that's true and knowing that they are not the first and only player in its market (others with sufficient funding) are also present, why can't others beat them to market with their own product. you just validated to the entire world there is demand. now having said that there may be multiple winners out of this but first to market has huge advantages.
what i think they should have done is use an exclusivity approach to propel brand reach and get people to sign up. due to its battery expiration, it's at the end of the day, a subscription model. meaning why not do the dual referring credit either for first in line (bump up in status), dollars off purchase? proliferation is more important than monetization at this point.
1) what happens when i get it wet? 2) what happens when it gets lost or i get drunk and leave it at a bar and they don't have it (have to call 10 credit card companies up) 3) what happens if i lose it abroad or traveling (now i'm fkd) 4) what happens when the entire concept of credit card is going to go away (5-10 years)?
all of this leads to i must still carry multiple cards or there will be a new technology that will displace the credit card all together. diversification has negative but also have advantages.
in terms of execution, i'm also not sure if timing was correct. it says that i can't receive it until next summer. if that's true and knowing that they are not the first and only player in its market (others with sufficient funding) are also present, why can't others beat them to market with their own product. you just validated to the entire world there is demand. now having said that there may be multiple winners out of this but first to market has huge advantages.
what i think they should have done is use an exclusivity approach to propel brand reach and get people to sign up. due to its battery expiration, it's at the end of the day, a subscription model. meaning why not do the dual referring credit either for first in line (bump up in status), dollars off purchase? proliferation is more important than monetization at this point.
thoughts?