Hansel and Gretel Marketing - How Barneys Entices Customers to Come Back(picwing.com)12 points·by edawerd·17 yıl önce·2 commentspicwing.comHansel and Gretel Marketing - How Barneys Entices Customers to Come Backhttp://www.picwing.com/blog/?p=13662 commentsPost comment[–]nandemo·17 yıl öncereplyThis and other sales tricks are explained in Cialdini's "Influence: The Psychology of Persuasion".I really like that book because it made me feel more conscious about those tricks, even though it's mostly stuff "everybody knows".[–]sqyttles·17 yıl öncereply"The tactic works pyschologically to make her feel indebted"I've had similar feelings toward free offers and I'm sure it's a common occurrence.
I really like that book because it made me feel more conscious about those tricks, even though it's mostly stuff "everybody knows".