5 things that make your social network monetize like crap(andrewchen.typepad.com)

17 pointsby andrew_null19 yıl önce4 comments

andrewchen.typepad.com

5 things that make your social network monetize like crap

http://andrewchen.typepad.com/andrew_chens_blog/2007/09/why-your-social.html

4 comments

enonko19 yıl önce

Either I misunderstand something (which is unlikely in this case), or his formula for CPM is wrong.

Correct: CPM = Clickthrough Rate x Price Per Click x 1000

Example: If you have CTR or 2% and each click generates $0.40, you have CPM of 0.40 x 0.02 x 1000 = $8.

steve19 yıl önce

> Engagement is inversely correlated with CTRs

Which is exactly why more CPA ad systems are needed. That's the best way I see to allow everyone to get their interests in line.

joshwa19 yıl önce

Or at least CPC.

crxnamja19 yıl önce

dude i am rich now!