Reverse Network Effects: Why our large social networks may soon implode(platformed.info)
platformed.info
Reverse Network Effects: Why our large social networks may soon implode
http://platformed.info/reverse-network-effects-why-scale-may-be-the-biggest-threat-facing-todays-social-networks/
One would expect that the bigger the network, the more value users derive from it.
However, as networks scale, the value for users may drop for several reasons:
Connection: New users joining the online community may lower the quality of interactions and increase noise/spam through unsolicited connection requests.
Content: The network may fail to manage the abundance of content created on it and may fail to scale the curation of content created and the personalization of the content served to users.
Clout: The network may get inadvertently biased towards early users and promote them over users who join later.