The #1 UX Failure of New Products(stephaniehay.com)

5 pointsby ishake14 yıl önce2 comments

http://www.stephaniehay.com/the-1-ux-failure-of-new-products/#.UIg63ml24ox

1 comments

engtech14 yıl önce

One of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms.

eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product.

It essentially means creating accounts on the fly based only on an email address.

ishake14 yıl önce

Agreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.