Is The QR Code Dead?(interactionworks.com)
interactionworks.com
Is The QR Code Dead?
http://interactionworks.com/is-the-qr-code-dead
4 comments
I'm building a web application based around QR codes, and living in Los Angeles I can see that QR codes are definitely not dead, if anything they are appearing on almost every flyer, restaurant window, etc.
Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.
Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.
Have you done any analytics or tracking to see how often they get used?
We include analytics in the campaigns we run. It all depends on the benefit to the user, we've seen good results and have done a case study on one campaign.
Agreed. Good points.
QR Code is Dead.. Long live the QR Code.. Within shipping / warehouse operations QRCodes will continue to be useful as they are easy to print onto a sticker, are fairly robust, and are already built into many a logistics program.
Good example. Forgot to consider that one as well. Thanks!
The QR code is just a tool…it’s not a solution to a problem.
Sure, valid point. But why would a user want to go to a website in the first place? That seems like the bigger issue in most cases that QR codes don't solve that businesses neglect.
I think this is the core of it. Why do I need to go your web site right now? What are you offering me that rewards that kind of prompt action? Most often it's absolutely nothing. And the QR code is on a subway train, where I can't load the web page anyway.
Well said. Ah...subway QR codes...
That being said, the article hits the point pretty well when noting QR Codes are a tool. However, NFC isn't necessarily a "replacement" for QR Codes, as QR Codes don't require the proximity that NFC does.