TANGO: Conversion rate to paying customer is 4X higher on iPhone vs. Android(bits.blogs.nytimes.com)
bits.blogs.nytimes.com
TANGO: Conversion rate to paying customer is 4X higher on iPhone vs. Android
http://bits.blogs.nytimes.com/2012/01/16/why-iphone-shoppers-buy-more-apps/
1 comments
Another point is the return of the payment in the Android Market, many users just want to test the app, which was more difficult in the App Store.