Adly to create celebrity-based social network/destination site(launch.is)
launch.is
Adly to create celebrity-based social network/destination site
http://launch.is/blog/exclusive-adly-making-its-own-destination-site.html
2 comments
Social networks very amenable to "key influencer effects". Good curation also a must.
this is a really great idea.... if the too 1,000 celebrities were to get 80% of the advertising on their pages they would really crush twitter IMO
i guess but what incentive do celebs even have to join something like this? Why would they stray from overflowing bucket of clicks that is facebook and twitter streams, are they not making enough revenue. The idea doesn't seem that it would be too appealing to consumers. From the short article this doesn't seem beneficial to anyone besides adly. Why would you want to cut out the social interaction, are twitter and Facebook negatively affecting their ad revenue? From the article, it didn't mention how either the celeb or the consumer will benefit from this. I guess I will have to catch up on TWIST to figure this out.
well, consumers will follow whatever link Lady Gaga or Ashton Kutcher tweet right? they don't care if it sends them to ladygage.com, twitpic or Google+... all they care about is getting more gaga
Would this be more of a content destination or a social platform?
I think a content destination for now, but I am advocating an actually social network.