Google Launches a Quarterly Online Magazine(newsgrange.com)
newsgrange.com
Google Launches a Quarterly Online Magazine
http://newsgrange.com/think-quarterly-google-launches-its-own-online-magazine
6 comments
Agreed. This should have been either an online only magazine, a physical magazine with online articles, or a tablet app with online articles for browsing on PCs.
The problem is that the worst experience is front and center- an on screen emulation of something that's designed to be in print. To make things worse, it's not compatible with tablets.
The problem is that the worst experience is front and center- an on screen emulation of something that's designed to be in print. To make things worse, it's not compatible with tablets.
Seems a bit weird for Google to name their magazine "Think" when IBM is so well known for that slogan. IBM even sells a book called "Think":
http://www.ibm.com/ibm/think/order.shtml
http://www.ibm.com/ibm/think/order.shtml
Interestingly Apple used a similar tactic with their "Think Different" slogan, which was hugely successful.
The difference, I think, is that Apple was positioning itself against the monolith IBM, hence the "Different". Google is in a similar position today as IBM was back then (in being dominately huge). So maybe naming the magazine "Think Quarterly" makes sense after all.
The difference, I think, is that Apple was positioning itself against the monolith IBM, hence the "Different". Google is in a similar position today as IBM was back then (in being dominately huge). So maybe naming the magazine "Think Quarterly" makes sense after all.
Also, HP is currently using Think Beyond.
I think we can expect even Facebook to start using the word "think". That would be hilarious.
Direct link to the quarterly
http://thinkquarterly.co.uk/
I wish it had a Kindle .mobi download link: I don't want to instapaper each individual article.
You can get a complete pdf download at http://issuu.com/thinkquarterly/docs/01-data#download
It requires a login though.
It requires a login though.
I searched the site for a 'Buy a print version' link until I realised that this is 'just' an online version.
The magazine would look wonderful on some heavy, high-gloss paper.
The magazine would look wonderful on some heavy, high-gloss paper.
That logo looks a little too much like the new MySpace logo
The 'physical' copy of the magazine is inviting with attention clearly lavished on each page. The website, although nice, puts the text into a tiny little column with a few pull quotes and is identical for each article.
I just wish I could buy a physical copy of the print edition.