"I think it’s why so many startups in technology are so eager to boast about how serious and important their mission is. Even if it’s evidently not so. They’re trying to counterweight and compensate for the actual loss of meaning and purpose that a lot of us suffer under either periodically or chronically.
“We’re on a mission to unleash the world’s creative energy by designing a more enlightened way of working” – Dropbox
For fuck’s sake, Dropbox. You host files. You make the files appear on all my computers.
I like Dropbox. I use Dropbox. I PAY FOR DROPBOX. But it is not “unleashing” my “creativity” in any meaningful sense of either of those words. It stores my files. It’s literally a filing company.
Do you think filing cabinet companies of yesteryear bragged about unleashing the creative capacity of the whole fucking world? Of course they didn’t! That would have gotten you laughed out of church.
“We’re on a mission to unleash the world’s creative energy by designing a more enlightened way of working” – Dropbox
For fuck’s sake, Dropbox. You host files. You make the files appear on all my computers.
I like Dropbox. I use Dropbox. I PAY FOR DROPBOX. But it is not “unleashing” my “creativity” in any meaningful sense of either of those words. It stores my files. It’s literally a filing company.
Do you think filing cabinet companies of yesteryear bragged about unleashing the creative capacity of the whole fucking world? Of course they didn’t! That would have gotten you laughed out of church.
"