Walmart Bets on Original Streaming Content(bloomberg.com)
bloomberg.com
Walmart Bets on Original Streaming Content
https://www.bloomberg.com/news/articles/2019-04-29/walmart-bets-on-tv-shows-for-families-date-night-in-media-push
https://www.bloomberg.com/news/articles/2019-04-29/walmart-bets-on-tv-shows-for-families-date-night-in-media-push
> The difference is that Walmart won't require a monthly subscription to access these shows, but will instead generate money through "new advertising technology." This is described as "shoppable" content, with television shows that can directly lead to customers buying products online: "Not only will viewers see ads, they will have the option to buy products seen in shows, such as paper towels or soft drinks."