In the first-of-its-kind research project, 6 analysts from Dynamic Yield, AI-powered Personalization Anywhere™ platform, identified, tracked, categorized, and analyzed instances of a tailored approach across Amazon’s various digital properties for different geo-locations, devices, demographics, subscription levels, and more.
The result of 600 hours of exploration, Chronicles of a Personalization Giant unearths all of this and more – highly valuable intel for any company looking to deliver more relevant experiences, the free resource comes with 70+ real use cases Amazon currently deploys.
Crafting a successful conversion optimization plan is a tough and complex process. The only type of “magic” involved would be following a well-defined systematic process using strategic and methodical steps. Here's a simple, yet effective, 4-step model.
Background: Dynamic Yield offers a SaaS-based solution for automated conversion optimization, A/B testing and real-time website personalization, for retailers, marketers and publishers.
Roles: DevOps Engineer, Front-end Developer, Full Stack Developer, Digital Marketing Evangelist.
The result of 600 hours of exploration, Chronicles of a Personalization Giant unearths all of this and more – highly valuable intel for any company looking to deliver more relevant experiences, the free resource comes with 70+ real use cases Amazon currently deploys.