I agree that employer exhibitors have to be just as prepared! Our company treats it just like any trade show. And any good exhibitor will tell you that you need to have one specific goal to work towards. Without it, you're just the talking head with a brochure.
It looks great, particularly when compared to MyRegistry.com. Is there a way to pull in existing registries from Target and Babies R Us? That seems to be where most pregnant ladies start, and then end up desiring more from other non-registry sites.
If I put babyli.st on my shower invite, I imagine having some extremely confused Aunts and Grandmothers... but if I can say "Babyli.st, Target and Babies R Us" that would be more generation friendly. They can go to Target, and it updates on Babyli.st for my savvy friends.