" Society trains people not to question authority. Qihoo took advantage of years of accumulated branding as an authority on security to exploit the “suspension of suspiciousness” that arose when users were asked to install or make default its browser. The company must continue to approach product promotion from new angles to support its strong growth in advertising revenues. "
What society teaches people not to question authority? Which types of authority? There were nearly 100,000 peasant protests in China last year.
The default and innocuous -- at first glance -- nature of 360 is probably why it is doing so well.