I would view that as the digital equivalent of trespassing.
As far as how I'd view it if people "pirated" software that I'd worked on? Well... I'd view it about the same as I did when I last found a copy of said software being shared: it's copyright infringement, not theft.
> Steve Jobs releasing some new shiny thing that makes the lives of some very affluent people (on the global scale for wealth) magrinally better, doesn't compare [...]
As far as how I'd view it if people "pirated" software that I'd worked on? Well... I'd view it about the same as I did when I last found a copy of said software being shared: it's copyright infringement, not theft.