It’s a pretty common practice from Xavier Niel (founder of Illiad, Free and Online) to cut prices in half to win market shares and reduce prices from the competition. He’s done that multiple times now: Free (ISP), Free mobile (MNO), Online (dedicated servers).
It has worked every time and competitors followed by reducing their prices as well.
Do you have any timeline as to when custom functions or docker containers will be available?
This will be a game changer, and finally an alternative to the serverless framework.