At 2:15 in the video, the screen behind his head flashes a loop of the string "Y3Jvd2RzdXBwbHkuY29tL25vdmVuYS1wdXp6bGU=". When run through a Base64 decoder, it outputs "crowdsupply.com/novena-puzzle". It would appear as though we've got an ARG on our hands.