I cannot wait for this to get some adoption! I love augmented reality, but the current state-of-the-art is not exactly suited for AR applications. If this chip can deliver on its promises, I think we'll see an explosion in AR as it finally starts to look real. The main problem with AR on mobile devices as I see it is a visual one - very intense jitter due to inaccurate GPS and gyroscope data. If IPS can pinpoint AR objects not based on visual markers or inaccurate GPS, then I think we are quickly headed into Dennou Coil territory. (http://en.wikipedia.org/wiki/Denn%C5%8D_Coil)