You're right that good ideas like eco and also agile follow that growth curve. After a while the original idea and intention is partly lost on the way to economy and marketing. I observed that in the organic movement around 2000 as well. It is never totally lost, the impulse improved reality, but we need new ideas, new movements to hold spirit, values and ideas high. I don't know what you think about our impulse wholeheartedmanifesto.org which we started this February. Let's focus on the doing and on being authentic.. that's what counts. Thanks for your blog. Christine